Advertising at the supermarket parking lot is a great media place to make an impression at the beginning and to remind your brand again when a customer ends their shopping journey. This advertising service is currently being deployed in many supermarkets and shopping centers nationwide such as: Aeon Mall, Lotte Mart, Vincom, Big C, …
1. Potential from advertising service at supermarket parking lot
With the increasing demand and purchasing power from users, supermarket chains and shopping centers in Vietnam are being heavily invested, expanding the area to serve customers. This also requires the capacity of parking spots, parking in supermarkets to be further expanded, managed and operated more intelligently..
In fact, when going to major supermarkets and shopping centers across the country, parking lots have been built much more spaciously. Supermarket parking can be designed in the basement or outdoor area on the first floor, on the rooftop, divided into separate areas for motorbikes and cars. All are strictly controlled, ensuring high safety through the magnetic card system, security cameras are installed.
It can be said that the parking lot is the first and also the last place that the majority of customers visiting the supermarket visit. The time to stay in this area on average also lasts from 2-3 minutes or more for users to store helmets, check locks, put shopping things on the car, …
Taking advantage of this, parking spot advertising has become an ideal media outlet. The introductory advertisement is a suggestion for the users who come to the supermarket to consult and purchase the type of product or service being offered. And advertise at the end to once again remind you of the product or service of the same brand!
2. The advertising form at the supermarket car park is being deployed
Advertising services at parking spots and parking lots have been provided in many large supermarket chains and shopping centers. Depending on the location, the supermarket system, the design of each parking area, the forms of advertising will be deployed accordingly.
Currently, popular forms of supermarket parking lot advertising include:
2.1. Billboard at the supermarket car park
The form of billboards at parking spots is often deployed in the outdoor parking areas of supermarkets. The billboard is designed with a variety of sizes, depending on the specific placement of the signboard, such as on the outside of the garage, hanging along the iron columns in the parking lot, …
The advantage of billboards is that it looks beautiful, eye-catching, has a large area to create a strong impression on the product, attracting users to pay attention to the brand.
2.2. Advertising at the pillars
This is the form of advertising used in underground parking spots. Columns in the parking lot are used for numbering to help users remember and search for their vehicle’s location.
Advertising will be conducted by sticking posters, decals, or painted with advertising maquette colors on the surfaces of the pillars. The advertising form is in the garage, with ideal storage conditions, less affected by external forces, so it maintains the durability and beautiful aesthetic throughout the campaign.
2.3. Standee Advertising
Standee advertisements will be placed in locations that can reach all users: exit – entrance to the ticket control area and the door leading to supermarkets, shopping centers from the parking lot.
The standee structure is divided into 2 parts: the support frame (made of plastic, iron, aluminum, …) and the advertising print side is usually made from Hiflex canvas, PP printed decal, … Light weight, easy to fold, move to different positions, reusable support frame system, just replace the print side of advertising content.
3. An advertisement quote at the parking lot
The advertising costs at the parking lot are calculated based on a number of factors:
- Location: Supermarkets, shopping centers do advertising. The larger the systems, the more people have access to, the higher the rental cost.
- Advertising form: Including design, printing, and production costs.
- Thời gian quảng cáo: Promotional package 3 – 6 – 9 – 12 months.
Therefore, the advertising prices at the parking spots fluctuate quite differently. The rental price of advertising position can be from 15 million – 30 million / position / 3 months. To receive a list of locations with detailed and specific quotes, please contact us Hotline: 0934 519 516 (Mr.Trung Anh)!
4. Sixth Sense Media develops a full package of advertising services at supermarket parking lot nationwide
Sixth Sense Media has many years of experience implementing advertising services at supermarkets and shopping centers in Vietnam. In particular, the parking advertising service has also started to be provided by us in the past 2-3 years.
With careful research and preparation in terms of personnel, production facilities, and partnerships with supermarkets, SSM brings a comprehensive parking package at an affordable price. You are fully supported from: consulting, location rental, design, production, construction and warranty.
To get the fastest consultation about the service, please contact immediately:
For further information, please contact us:
THE SIXTH SENSE MEDIA., JSC
Hanoi Office
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898
Email: contact@ssm.vn
Website: https://ssm.vn
