Located in a central location, where crowded people pass, the escalator advertisement has a wide view point, impressive form and size, imprinting the brand’s mark. Deploying the escalator advertising in supermarkets and shopping centers can create tens of thousands of approaches, attracting consumers every day.
1. How is the escalator advertising deployed?
Escalator advertising is a form that has begun to be more popular in Vietnam over the past three years. Currently, mainly buildings that allow commercial advertising for this type to be exploited are supermarkets, shopping centers, complexes, …
The escalator advertisement will be shown by sticking a decal along the length of the two sides of the ladder. Decal here is a dedicated decal, glossy or matte lamination with impressive color, clear image and extremely high durability. Size of decal on the escalator varies depending on the length of the ladder, the advertised area. Some popular sizes: 0.6m x 7m, 0.7m x 4m, 0.6m x 9m,…
Since escalators are located in open spaces, connected between floors, advertisements can be seen from a variety of locations.
2. Why should it be used to advertise escalators in supermarkets and shopping centers??
To find places to advertise escalators, supermarkets and shopping centers are definitely not to be missed!
- In terms of design:
Supermarkets and shopping centers are built with suitable spaces to install escalators. The escalators are located in the main hall, central hall, where there are many people passing by. Especially in shopping centers, escalators are located in an area designed through the floors, advertisements on the ladder will be seen from many different positions on all floors.
- In terms of aesthetics:
The escalator advertisement has an impressive media maquette display area. Maquette stretches along the ladder, making the expression of ideas more attractive, easy to make a mark on viewers.
- In terms of display efficiency:
Supermarkets and shopping centers have a large number of people entering and leaving every day. The average shopping time in these locations also lasts from 40-60 minutes / person. During that time, consumers can move back and forth, encounter the escalator advertisement many times due to its central location, easy to see. Advertising will be accessed throughout supermarkets and shopping centers operating from 9am to 10pm daily.
The escalator ads reach people in 10-30 seconds – the time it takes to go all the way through a ladder. At the same time, the ad can also be seen by people moving around.
3. Quotation for advertising escalators in supermarkets and shopping centers
With the same prominent display position in the central areas, of course, the cost of renting an escalator to do advertising will be quite high. Depending on the specific supermarket and shopping mall, the rental price can be different, ranging from: 36.000.000(VND) to 52.000.000(VND) / pair of ladder / month.
When you book an escalator, you should note some regulations:
- Advertising package of minimum book 4 escalators / supermarket / shopping mall for 1 month or more.
- With the location of an escalator through the floor, some supermarkets and shopping centers will require book ads on two consecutive floors to ensure their aesthetic and design form.
- Should choose to place the escalator ads in the floors, the area with the sale of related products and services to accurately reach potential customers.
4. Escalator advertising services in supermarkets, professional shopping centers from Sixth Sense Media
Sixth Sense Media is a partner to exploit and provide direct advertising services at many major supermarkets and shopping centers across the country. We have also implemented many real-life escalator advertising projects for many big brands like: PV Gas, Tiki, K-Food, Medical Korea,…
With experience and real battle projects, Sixth Sense Media confidently brings quality escalator advertising solution packages in supermarkets and shopping centers at optimal prices for businesses to use. Contact us immediately to get the most detailed advice about the service via Hotline: 0934 519 516 or leave information to answer at:
For more advice on the service, please contact the information:
THE SIXTH SENSE MEDIA., JSC
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898