British Council has chosen super prime locations to organize activation to attract many students and parents to participate such as shopping centers, high-class urban areas and schools.
1. Summer Splash for a fun and rewarding summer at British Council
British Council is the UK’s international educational and cultural cooperation organization established in 1934 with expertise in international education and culture. In 1993, the British Council was officially present in Vietnam with the main activities being English language training, providing information about the country, people and UK education as well as exchange activities in the field of science. learn.
Up to now, the British Council in Vietnam is known as the core organization that coordinates the activities of establishing an English-Vietnamese international standard university, organizing quality English language courses and programs. In particular, the British Council is also an organization capable of organizing and issuing certificates of IELTS, TOEFL, PTE, PET, YLE,…
Every summer, the British Council organizes admissions of quality courses with an attractive curriculum. In 2023, British Council launched a Summer Splash course for students aged 6-17. The center is newly designed, modern, built many courses for elementary, middle and high school students, preparing for IELTS exam.
The lectures are designed vividly, following the curriculum, bringing useful knowledge and fun time for students to learn and play.
2. British Council Summer Splash 2023 Activation Project
The Summer Splash 2023 course is seriously researched and invested by the British Council. Therefore, this organization also wants to promote communication and introduce to Vietnamese students quality and useful courses this summer.
Targeting a customer group of students and parents, instead of simply advertising, British Council wants to increase interaction with them. And that is the reason for the launch of the Summer Splash activation project.
The British Council’s activation project is deployed on a large scale, organized in many different locations. Specifics include:
- Crescent Mall
- Lotte Mart South Saigon
- SC Vivo City
- Phu My Hung urban area
- 2 primary schools and 5 secondary schools in Ho Chi Minh City
The way the program is organized has made certain changes and adjustments to suit each location.
Activation at shopping centers and urban areas
Design booths to introduce information about the Summer Splash summer course. Here, the PGs will organize more games to invite children to participate with countless attractive rewards such as water bottles, cloth bags, fans, etc.
The interesting English puzzle game with the guidance of the charming MC has attracted many children to participate. After giving gifts, the PGs will also collect information of students and parents for future enrollment counseling.
Activation at school for British Council
In schools, because they were preparing to enter the summer vacation period, the British Council chose to implement the sampling method. Specifically, here is a fan with printed information about the Summer Splash course. On hot summer days, fans are the most suitable gift for parents and students to help them remember the British Council’s summer school.
3. SIXTH SENSE MEDIA
Sixth Sense Media is very honored to be selected by the British Council to organize this activation project. We directly undertake all the work from planning, choosing a venue, personnel to organize the game, distribute sampling, collect customer information, design and produce advertising booths, apply for a license to organize at each location.
With long-term experience, enthusiasm and dedication, Sixth Sense Media is delighted that the activation project of the British Council has been successfully organized, contributing to the wide introduction of the Summer Splash 2023 English course.
THE SIXTH SENSE MEDIA., JSC
Hanoi Office
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898
Email: contact@ssm.vn
