Wifi advertising at supermarkets integrates many outstanding features, both advertising, communication, segmentation, and effective collection of potential customers.
1. What is wifi advertising?
Wifi advertising is also known as wifi marketing – an integrated communication solution in the era of technology. In particular, investors will provide users with free wifi network access to both retain customers for longer and make use of effective advertising.
Specifically, instead of entering a password, customers will be asked to see the ad or make some small requests from the provider (sharing news, providing some personal information) to be able to network connections. The wifi network used as advertising has a stable transmission speed, ensures a stable connection for dozens, even hundreds of people at the same time, making customers use it.
2. Top reasons to use wifi ads at supermarkets
In Vietnam, according to research from Cisco, up to 96% of consumers like to shop at stores with free WiFi and they are more likely to return there. And to talk about big shopping places, attracting a large number of regular customers, are supermarkets and shopping centers. This is the ideal area to deploy wifi marketing with many favorable conditions.
The average time when customers shop in supermarkets and shopping centers is 45-60 minutes. Modern users today have a mentality, tend to constantly access the network, or need to keep an Internet connection to receive notifications and news. That is why during the time mentioned above, the demand for wifi access is great. You provide users with free wifi, they will have a comfortable mind to receive some of the advertising information transmitted through it. This is a relationship of interest for both parties.
Providing free wifi is also a way to keep customers in supermarkets and shopping centers longer. Investors can directly introduce products and services to promote shopping. Or simply increase brand awareness, collect customer information, use it for remarketing campaigns, and take care of customers later.
Advertising wifi marketing at supermarkets is especially suitable for businesses to send users vouchers, promotions, discount cards, … to directly lead them to their sales and service areas.
3. Some forms of implementing wifi marketing advertising at supermarkets
Since supermarkets and shopping centers are built on large areas, the arrangement and installation of wifi marketing equipment should also be calculated and designed appropriately. Wifi advertising at the supermarket will be installed in a chain including a total hotspot, divided into many wifi transmitters installed in different areas, ensuring overall stable transmission.
When using wifi ads at supermarkets, in commercial shopping centers, investors can refer to the following forms:
- Advertising banner, video on the original welcome page. After seeing the advertisement within 10-15 seconds, customers can directly access.
- Ask customers to share, check-in, or like fanpage on social networks.
- Send gift cards, promotional vouchers, …
- Collect customer data by asking them for some information about age, phone number, email, … or answering a few simple survey questions.
4. Quotation of wifi advertising in supermarkets, shopping centers
Sixth Sense Media currently provides wifi advertising services in many supermarkets and shopping centers nationwide such as Vincom Plaza, Giga Mall, Van Hanh Mall, Kidzone systems, Game Center,…
The quotation of wifi advertising at supermarkets, shopping centers is invited to see directly in the following table:
|No||Method||Display appearance||Price (VND/Click/View)||Note|
|1||CPC||Banner Standard||4,000 – 5,000||Banner click simple|
|2||Banner Html5||Banner effect Html 6s show button|
|3||Banner Slider (3 sliders max)||Banner 03 slides|
|4||Banner Form (3 sliders max)||Banner 03 slides với 01 form insert infomatuion|
|5||Banner Automation Login(<6s)||Banner auto connect Internet after 6s|
|6||Banner Scratchpad||Banner simple interaction (01 click)|
|7||Banner login Facebook/Google||Banner has the option to login with Facebook / Google account|
|8||Banner Survey||Banner has the option to answer survey questions (01 question)|
|9||CPV/Game||Banner Video 10s||6,000 – 8,000||Video viewing time at least 10 seconds|
In addition to the above forms of advertising, SSM also provides more advertising services according to the individual requirements of investors. In order for us to advise and offer specific advertising implementation plans with the most accurate cost, please leave your specific contact information for SSM at:
5. Deploy wifi advertising at supermarkets, professional shopping centers with Sixth Sense Media
Sixth Sense Media has installed wifi marketing equipment system covering many supermarkets and shopping centers in major cities and provinces of the country. With a modern equipment system, we are committed to providing a stable transmission line, ensuring to speed up the progress of the project right after signing the contract.
Contact SSM immediately for advice, receive a quote with a list of detailed deployment locations suitable for your unit via Hotline: 0934 519 516!
For further information, please contact us:
THE SIXTH SENSE MEDIA., JSC
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898