The advertising campaign on supermarket trolley of K-Food was launched at Lotte Mart Hanoi, Ho Chi Minh City, Da Nang and Nha Trang for fresh fruit products.
1. K-Food – Bringing miracles from Korean farms to Vietnam
Korea has long been famous for its fresh, nutritious seasonal fruit varieties. Applying high-tech cultivation process, Korean fruits are not only popular in the domestic market but also in many other countries around the world, including Vietnam.
K-Food is one of the largest fresh fruit distributors from Korea to Vietnam. K-Food brings Vietnamese consumers the most delicious fruits such as strawberries, milk grapes, pears, apples, persimmons.
All fresh fruits imported from K-Food are carefully selected. The fruit delivered to the user must be of high quality, still retaining its freshness, and the amount of nutrients inside.
K-Food fresh fruit is currently being distributed and sold in many stores and supermarkets. The selling price is stabilized so that all Vietnamese customers can enjoy special fruits from Korea.
2. Advertising project on Lotte Mart supermarket trolleys of K-Food
Supermarkets are one of the major distribution channels, as well as a place where K-Food can reach a huge number of potential customers. Therefore, the brand quickly researched and planned to advertise at the supermarket. Specifically, it is an advertising campaign on Lotte Mart supermarket trolleys.
K-Food’s advertising campaign has been deployed at 4 locations:
- Lotte Mart Lieu Giai, Ba Dinh, Hanoi
- Lotte Mart HCMC
- Lotte Mart Nha Trang
- Lotte Mart Da Nang
K-Food selects Lotte Mart supermarkets with the largest scale in order to maximize the efficiency of reaching customers.
The advertising campaign on Lotte Mart supermarket trolley is deployed with an eye-catching form. Double-sided billboards are mounted in front of the shopping cart, placed in the right sight of customers.
For advertising forms at Lotte Mart supermarkets, advertising on trolleys is a form of mobile advertising. This means that K-Food’s ads will not stand still, but will be pushed everywhere by customers themselves, reaching many people.
Placing ads in supermarkets, reaching the right people at the right time, K-Food creates opportunities for direct impact, motivating consumers to immediately buy their fresh and nutritious fruits. The effect of increasing brand recognition was promoted, but revenue also had many positive changes.
3. SIXTH SENSE MEDIA
Sixth Sense Media has been a partner to exploit and deploy outdoor advertising services for K-Food for many years. We always have a thorough research on the market and businesses to find the most suitable and effective communication solutions for brands.
Advertising campaign on Lotte Mart supermarket trolley is implemented by us synchronously with Taxi advertising projects of K-Food. The image of K-Food is covered from the street, inside the supermarket, constantly being reminded in the mind and making customers remember.
Along with advertising on supermarket trolleys, Sixth Sense Media also provides advertising services in many supermarkets and shopping centers throughout 63 provinces and cities. If you are interested in our services or need advice, please contact us immediately!
THE SIXTH SENSE MEDIA., JSC
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898