GenViet Jeans’s Bus Advertising Campaign

The bus advertising campaign of GenViet has been launched in Hai Phong and Nghe An within 6 months. The long-term advertising project created a large display frequency, improved the opportunity to reach customers and increased brand awareness.

What is GENVIET JEANS?

GenViet was originally just a small garment factory established on March 7, 2010. However, in less than 2 years, GenViet has become a large-scale fashion company with 2 manufacturing plants and high-tech chain systems providing 2 million products/year.

The raw materials used to produce GenViet’s products are OEKOTEX certified – No harmful substances when used. The purpose of the company is to bring quality products with international standards to Vietnamese consumers.

The advantage of GenViet is the understanding of the physique and style of domestic users. GenViet’s Jeans products are designed with many different styles: elegant for work, luxurious for parties, youthful and dynamic for hanging out. Customers of all ages can find the right GenViet outfit for themselves.

Currently, GenViet has hundreds of points of sale nationwide. The slogan “Vietnamese Jeans” is widely spread, appearing in fashion weeks and even meaningful charity programs for the community.

Bus Advertising Campaign of GenViet in 2019

With the aim of improving brand awareness in Hai Phong and Nghe An, GenViet organized a bus advertising campaign to attract attention from the public.

The vinyl ads were strips located below the window level of the bus and can go from the back to the front of the vehicle. They became eye-catching mobile billboards all over the street.

Bus advertising costs are significantly lower than billboard advertising. But bus advertising has a wide communication area, the frequency of reaching customers continuously in many different locations.

1. Bus advertising in Hai Phong

2. Bus advertising in Nghe An

SIXTH SENSE MEDIA

GenViet is one of the loyal customers who have trusted and chosen Sixth Sense Media to accompany them in many advertising campaigns over the years. We are also very pleased to contribute ideas and give advice to the brand’s outdoor advertising campaigns.

In 2019, Sixth Sense Media directly created a bus advertising campaign for GenViet. We researched and built bus routes suitable for the brand, appearing on high-traffic roads. Along with that, Sixth Sense Media also provided additional support in designing, printing, and gluing advertising decals on buses. The warranty maintained for 6 months, plus 1 free replacement maquette for the brand.