Bus advertising campaign in Bac Ninh about food safety

Quảng cáo xe bus Bắc Ninh về an toàn thực phẩm

The bus advertising project was implemented by the Food Safety Management Authority of Bac Ninh to convey 4 messages about health-related issues to everyone.

1. Bac Ninh province promotes food safety propaganda

Food safety is one of the issues faced by both society in general and Bac Ninh province in particular. The Bac Ninh Food Safety Management Authority also regularly organizes propaganda programs and launches campaigns to improve food hygiene and safety.

In the last months of 2022, the Food Safety Management Authority promoted propaganda about 4 messages. That is:

Do not drink alcohol without knowing the origin
Choose foods with clear origins
Wash your hands when handling food
Producing, trading and consuming safe vegetables and meat

At the end of the year and the Tet holiday season has arrived, the parties, year-end summaries as well as the demand for buying and using food increase dramatically. Being careful in choosing and processing food becomes more essential than ever. Choosing and using safe food is also protecting the health of yourself, your family and society.

2. Bus advertising campaign in Bac Ninh about food safety

In order to expand the propaganda of messages related to food safety, bus advertising in Bac Ninh was selected as one of the media participating in this campaign.

Bac Ninh Food Safety Management Authority has selected the bus route with the most beautiful route in the province. The bus route Bac Ninh – Thua Town is invested and replaced, owning a beautiful and modern vehicle system, when advertising, it will be extremely prominent, eye-catching and impressive.

The bus advertising campaign in Bac Ninh is deployed in the form of advertising decals on both sides of the bus body. With 4 different messages, the Management Authority uses 4 vehicles to convey.

The advertising project takes place within 6 months and will operate throughout the last months of the year until the end of Tet. Every day, the messages will appear continuously, repeating many times. The project also uses 4 vehicles in the same route, so the frequency of display will be more and more, every day appearing in the vision of passersby and making them remember.

Propaganda projects by bus advertising are many, not only the service industry, commercial advertising. Because bus advertising creates a wide range, time and a whole group of audiences to reach with a large and diverse ad. Along with that, the cost of bus advertising, specifically bus advertising in Bac Ninh is also extremely affordable, from only 20 million VND/bus/3 months.

3. SIXTH SENSE MEDIA

Receiving the trust from the Food Safety Management Authority of Bac Ninh Province, Sixth Sense Media quickly planned to implement the project. With many years of experience, despite exploiting advertising on the bus system in the Bac Ninh is somewhat more difficult than other provinces, but with a long-term cooperation relationship, owning a large market share of vehicles, we have completed the project.

The bus advertising project in Bac Ninh for the Provincial Food Safety Management Authority was undertaken by Sixth Sense Media from A – Z. Including: bus rental, maquette design, printing and advertising package construction. Advertising decals on vehicles are guaranteed by SSM until the end of the campaign.