Fubon Life Insurance’s Bus Advertising Campaign

Fubon Life Insurance’s bus advertising campaign was launched in Hanoi, Hai Phong and Dong Nai. The project was implemented in 2 phases, each phase was maintained for 6 months.

About FUBON LIFE VIETNAM

Fubon Life Vietnam) is a part of Fubon Financial Holding Co., Ltd. which is one of the best companies about Finance and Insurance in Asia. It was established on December 15th, 2010.

Fubon Vietnam currently has 4 representative offices in Hanoi, Hai Phong, Dong Nai and Binh Duong. The company is a pioneer in providing superior insurance packages with many layers of protection, suitable for the needs and financial capacity of Vietnamese people, integrating many benefits for the whole family. Therefore, in 2017, Fubon Life was honored to be recognized as one of the 10 most prestigious insurance companies in Vietnam.

Having strong financial resources, Fubon Life defines long-term development plans and strategies in Vietnam. All Fubon customers are guaranteed optimal benefits, enthusiastic support and advice on all issues of payment and compensation. The goal of Fubon Life Vietnam is to settle insurance benefits accurately, efficiently and quickly.

After achieving outstanding results in 2017, Fubon Life Vietnam actively promoted more communication campaigns, promotion, and increased brand awareness in the market. With the helping of Sixth Sense Media, in 2020 and 2021, Fubon Life Vietnam was created 2 bus advertising campaigns to accomplish the above purposes.

1. Fubon Life Vietnam’s bus advertising campaign in 2020

Fubon Life’s bus advertising campaign in 2020 was launched in Hanoi, Hai Phong and Dong Nai. The advertising project was implemented within 6 months.

In each province, the campaign selected many different bus routes to create wide media coverage. The advertising message in this period promoted by Fubon Life was “The fulcrum of life – The fulcrum of the future”. The design of Fubon used the blue tone of the sky as the main theme. It was bringing the positive energy and peace that this insurance company wants to convey to its customers.

Bus advertising in Hanoi

Bus advertising in Hai Phong

Bus advertising in Dong Nai

2. Fubon’s bus advertising campaign in 2021

In 2021, facing the Covid19 epidemic, consumers realize the importance of health even more clearly. If many brands are taking a break from advertising, Fubon Life is different.

This advertising campaign focuses on wide coverage in Hanoi Capital. In terms of design, the color of the maquette is almost the same. But the message sent to customers was changed, as a positive word of encouragement from Fubon, which is “Positive energy – True life”.

It can be seen that the difficulties that the pandemic brings to the people of Vietnam and the world are huge. But we need to know how to “live with the flood”, change to adapt, create an optimistic and positive spirit for ourselves and our families. This is the deep meaning that Fubon Life wants to convey through this campaign.

About SIXTH SENSE MEDIA

Sixth Sense Media is very pleased and honored to be trusted by Fubon Life to cooperate in launching annual bus advertising campaigns. We take care of both bus advertising projects: car rental, design editing, printing and decal stickers. With long-term advertising campaigns of 6 months or more, Sixth Sense Media offers customers 1 free maquette replacement!

If you and your business are interested and need more advice on services, as well as advertising rate cards, please contact us immediately for support. Sixth Sense Media provide package advertising services throughout 63 provinces and cities nationwide.