With the helping of Sixth Sense Media, Stroman launched a bus advertising campaign to raise its brand identity in Bac Giang, Hai Duong, Vinh Phuc, Nam Dinh, and Thanh Hoa.
1. Stroman – High quality German standard plastic pipe
Stroman Plastic Joint Stock Company is a member of Tan A Dai Thanh Group. High-quality Stroman plastic pipes and accessories are the main products of Tan A Dai Thanh since 2016. The entire production machinery system to Stroman’s operating experts are from Germany. Thereby creating quality products according to international standards.
Stroman brand identifies key products in phase 1 as u.PVC, PP-R and HDPE pipes with a total investment of up to 70 million USD. And right from its launch in 2016, Stroman plastic pipes have suddenly led the trend of surpassing similar products on the market, achieving quality certifications equivalent to plastic pipes manufactured in Germany.
2. Bus advertising campaign of Stroman Plastic Pipe
In the period of 2021 – 2022, Stroman plans to accelerate development in the market of the northern provinces. Therefore, the company has implemented more advertising and stronger communication plans for its products and brands, including the advertising campaign on the bus.
The 5 provinces selected in this project include: Bac Giang, Nam Dinh, Vinh Phuc, Hai Duong and Thanh Hoa. In each province, Stroman has selected intra-provincial and inter-provincial routes with long routes, spreading the brand widely.
The form of bus advertising deployed is to stick advertising decals on both sides of the bus body. With a fairly large size from 8m – 12m/2 advertising sides, Stroman’s design is shown more impressively, conveying a clear message about the product.
This bus advertising campaign was carried out by Stroman for 1 year. Ads reach thousands of viewers every day. That frequency is repeated many times throughout the year will definitely increase the ability to remember and clearly identify the product and brand Stroman in the market.
3. SIXTH SENSE MEDIA
Sixth Sense Media is very pleased to be the partner to deploy the bus advertising campaign in the northern provinces for Stroman Plastic Pipe. With many years of experience, we advise and help Stroman to plan the deployment, select the routes, and the appropriate form of advertising. In addition, we also support brands in design, printing, and advertising construction.
Sixth Sense Media serves customers with all enthusiasm, responsibility, and wants investors to have the most satisfying experience with us. Therefore, in addition to quotations with discounts and attractive incentives, all decals of customers are warranted by SSM for 12 months. Detailed image reports on each vehicle are periodically sent to Stroman for easy management.
THE SIXTH SENSE MEDIA., JSC
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