Long-term bus advertising campaign of Hong Ky

Hong Ky was launched a bus advertising campaign for 1 year to introduce and increase the awareness of the company’s Inverter electronic welding machine.

1. About Hong Ky Company

Hong Ky Mechanical Company was established in 1986 on a family scale, just to sell a few types of small machine tools in Ho Chi Minh City. And so far, after many efforts to improve, with the right investment and development policy, Hong Ky has become the largest manufacturer in Vietnam in terms of: welding transformers, electronic welding machines, and welding machines, plasma cutters, electric motors, drills and woodworking machines.

Among them, Inverter electronic welding machine is one of the most popular product lines of Hong Ky. Inverter electric welding machine series is designed with small size and light weight, easy to store, flexible in moving; Wide application, can be applied to working at height, indoor and outdoor decoration, suitable for all constructions.

Applying inverter technology to production is a strong improvement from Hong Ky. The generation of Inverter electronic welding machines is capable of saving up to 50% – 60% of electricity compared to traditional welding machines. In addition, the machines are equipped with an anti-shock mode, an automatic shutdown mode when overheating to both ensure the safety of the user and increase the life of the machine.

2. Bus advertising project of Hong Ky

Inverter electronic welding machine is identified by Hong Ky as one of the main product lines. Therefore, promoting advertising and increasing product awareness in the market is extremely necessary. That is also the reason that Hong Ky chose to deploy advertising on the bus for Inverter welding machine products.

Hong Ky’s bus advertising project lasted for 1 year. The selected bus routes are quite diverse, including inner-city, intra-provincial, and inter-provincial bus routes. Therefore, the range of provinces that this bus advertising campaign covers has become more extensive. Specifically, including: Hanoi, Bac Ninh, Bac Giang, Ho Chi Minh City, Bien Hoa, Vung Tau, Nghe An, Ha Tinh.

Hong Ky’s advertising maquette design is quite simple but no less outstanding. It introduces 3 products of Inverter electronic welding machine with Hotline for advice and quick ordering. The large area of advertising decal displayed on both sides of the bus body makes the image and message content appear clear, attracting maximum attention from passersby.

The long-term bus advertising project will help Hong Ky achieve important effects. That is:

Widely introduced and increased awareness of Inverter Electronic Welding Machine.
Expand business area by attracting customers, distributors and agents.
Long-term, continuous and impressive communication at an economical cost.

3. SIXTH SENSE MEDIA

Sixth Sense Media is very honored to be trusted and chosen by Hong Ky as a partner to implement the company’s important bus advertising project. With a long-term campaign like this, implementing and following up on the campaign is extremely important.

Sixth Sense Media has established a professional workflow. We don’t just stop at renting buses and advertising stickers, but we always have periodic reports to help investors understand the campaign, ensure that the ads take place on time and beautifully. And of course, discounts for big bus advertising contracts like this are always offered the most attractive by Sixth Sense Media!