At the end of 2024, Sixth Sense Media successfully completed a large-scale batwing truck activation project for British Council Vietnam at various locations in Hanoi and Ho Chi Minh City.
1. British Council’s Year-End Communication Campaign
2024 marked a highly active year for the British Council Vietnam, with numerous activation programs organized back-to-back. Depending on the stage, brand activation activities were tailored and planned with different content to suit the target audience the organization aimed to engage.
In the final month of the year, British Council launched a large-scale activation program focused on promoting English communication courses for adults, particularly targeting students and working professionals.
These courses are designed for adults and working individuals, allowing learners to customize their learning journey. Participants can select lessons, teachers, and schedules that fit their personal timetables. The courses offer various topics such as education, careers, communication, and life skills.
Students can choose between online and in-person classes. With over 25 years of experience, the British Council guarantees quality infrastructure, teachers, and learning materials.
2. British Council Vietnam’s Batwing Truck Activation Project
This year-end activation project aimed to make a strong impression and capture widespread attention from the public. As a result, meticulous planning was applied to both location selection and execution methods. Details of the project include:
Locations
The activation project was carried out in two major cities: Hanoi and Ho Chi Minh City. To promote the adult English courses effectively, the British Council targeted two primary channels: universities and shopping malls/office buildings.
- University Channels: Hoa Sen University and Hong Bang University in Ho Chi Minh City; Foreign Trade University and Vietnam National University in Hanoi. These are major universities where demand for English learning among students is exceptionally high.
- Shopping Mall Channels: Central Post Office and Van Hanh Mall in Ho Chi Minh City; Vincom Nguyen Chi Thanh, IPH Tower, and Discovery Complex in Hanoi. These are crowded locations with a high concentration of office workers—the primary target audience.
British Council Vietnam’s Batwing Truck Activation at Ho Chi Minh City Post Office
British Council Vietnam’s Batwing Truck Activation at Hong Bang University
Implementation Approach
Instead of setting up traditional advertising booths, the British Council invested in eye-catching batwing trucks for the activation program. The trucks were decorated with vibrant brand visuals, accompanied by standing advertising banners and a team of PBs and PGs for support.
Program Activities
- Offering free tea and coffee to attract participants.
- Hosting a mini-game called “Picture Puzzle” with exciting prizes.
- Distributing gifts to participants who checked in.
- Providing information about the courses and inviting learners for free placement tests.
3. Real Images from the Project
Activation at the Central Post Office, Ho Chi Minh City
Activation at Van Hanh Mall
Activation at Hoa Sen University
Activation at Hong Bang University
Activation at Vincom Nguyen Chi Thanh, Hanoi
Activation at Discovery Complex, Hanoi
Activation at IPH Tower, Hanoi
Activation at Foreign Trade University, Hanoi
Activation at Vietnam National University, Hanoi
4. Sixth Sense Media – Professional Activation Partner of British Council
Sixth Sense Media is delighted to have had a fulfilling year working on impactful activation programs for British Council Vietnam. The trust and collaboration with such significant projects have allowed us to gain valuable experience and improve our service quality.
This collaboration serves as a testament to the capabilities of Sixth Sense Media in the field of activation organization.
We offer comprehensive activation services nationwide, providing innovative solutions with experienced staff. Sixth Sense Media ensures cost-effective, high-impact activation campaigns tailored to the needs of businesses!
THE SIXTH SENSE MEDIA., JSC
Hanoi Office
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898
Email: contact@ssm.vn
