For the purpose of widely promoting Korean strawberries to Vietnamese consumers, a large-scale taxi advertising campaign was launched.
1. Strawberry – The national fruit of Korea
Strawberries are one of the most famous Korean fruits. Not only famous in the country, Korean strawberries are also exported to many countries around the world. In particular, a large part of Vietnamese consumers especially prefer this fruit.
Korean strawberry season lasts from December to June every year. Grown in an ideal temperature environment, strawberries produce fruit of better quality and much better flavor. At the same time, strawberries are low in calories and fat, and high in vitamin C, which helps increase immunity, antioxidant, and helps protect eyes, especially the cornea and retina.
Korean strawberries are nutritious, delicious and processed by high-tech process, carefully packed and preserved so that each fruit reaches the user with the best quality.
2. Taxi advertising campaign of Korean Strawberries
Korean Strawberry decided to “bombard” two potential business markets – Hanoi and Ho Chi Minh City by advertising on taxis. Taxi advertising is also considered an effective form of advertising, reducing competitive pressure or “face-to-face” with competitors to distract customers’ attention.
Information about Korean Strawberry’s taxi advertising project:
- Location: Hanoi, Ho Chi Minh City
- Taxi companies: Vinasun and Mai Linh Taxi in Ho Chi Minh City, Thanh Cong Taxi in Hanoi
- Scale: Total 700 taxis with 200 taxis in Hanoi and 500 taxis in Ho Chi Minh City
- Advertising period: 3 months
- Advertising form: Stickers on the 2 back doors of taxis
2.1. Advertising on Vinasun Taxi
2.2. Advertising on Mai Linh Taxi
2.3. Advertising on Thanh Cong Taxi
3. SIXTH SENSE MEDIA
Sixth Sense Media is honored to be a partner of many Korean brands. Among them, we are happy to participate in the taxi advertising project of Korean Strawberry, bringing a delicious and nutritious fruit closer to Vietnamese consumers.
The taxi advertising project for Korean Strawberries is fully implemented by Sixth Sense Media. We undertake from design, printing to construction, warranty. The advertising project has a clear commitment to quality, progress, transparent quotes, and periodic reports for investors to monitor the campaign.
THE SIXTH SENSE MEDIA., JSC
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898