With the aim of widely introducing its products to the people of Hai Phong, Vietlott implemented an advertising project on Hoang Anh Taxi.
1. Vietlott – Opportunity to be better
Established in 2011, but not until 2016, Vietlott launched the first computerized lottery product – Mega 6/45.
Lottery tickets are sold by the customer’s own choice or the machine will randomly choose and print out in a few seconds instead of the traditional pre-printed ticket. Prizes are highly accumulated, sometimes reaching hundreds of billions of dong, so Vietlott quickly becomes a strange phenomenon in the Vietnamese lottery industry.
Not only benefiting the house, Vietlott lottery also contributes a lot to the general development of society. Specifically, by the end of 2021, Vietlott’s revenue is about VND 22,000 billion. The amount paid to players is 13,000 billion VND and contributes 6,200 billion VND to local budgets.
Lottery products that Vietlott provides over the years are also increasingly diverse. Besides Mega 6/45, there are also Power 6/55, Keno, Bingo18, Max 3D, Max 3D Pro. Along with that, in addition to printed tickets, customers can also register and buy Vietlott products quickly through applications, pay online.
2. Advertising campaign on Hoang Anh Taxi in Hai Phong for Vietlott
It can be seen that, during the past many years, Vietlott has made significant contributions to the budgets of many localities. Honoring that, and also to introduce products and attract more customers to join, Vietlott organized an taxi advertising campaign in Hai Phong.
To ensure the best coverage and visibility, Vietlott chooses Hoang Anh taxi – the most popular taxi company in Hai Phong to advertise. The campaign took place in 1 month, implementing advertising stickers on 60 taxis with flexible travel routes every day.
Vietlott deploys advertising stickers on the 2 back doors of taxis. The size and position of the ads are just enough to be in line of sight, appearing like mobile billboards all over the street. This form of taxi advertising both ensures efficiency, impressive visibility, and a faster process.
Using Hoang Anh taxi ad, Vietlott’s image is displayed on the street almost 24/24h. Each taxi head will bring the brand to many different locations every day. In addition, with the use of a large number of vehicles as advertising, it will increase the coverage and spread also become more impressive.
Hai Phong currently has many taxi companies operating and advertising. But Vietlott made a wise decision when choosing to advertise on Hoang Anh taxi. Because not only has a large number of cars, a stable operating frequency, and an eye-catching paint color that highlights every maquette, the advertising cost of Hoang Anh taxi is also very affordable, lower than many other taxi companies.
3. SIXTH SENSE MEDIA
Sixth Sense Media is very happy and honored to be trusted by Vietlott Lottery Company to deploy the entire advertising project on Hoang Anh taxi in Hai Phong. As a long-time close partner with Hoang Anh taxi, as soon as it received a request from the brand, Sixth Sense Media quickly contacted, ordered the number of advertising cars and the specific implementation time.
We also provide full brand support in terms of design, printing and construction. A detailed acceptance record with pictures of each advertising vehicle helps Vietlott to fully check the quantity and quality of advertising. All delivered quickly with unbeatable quotes.
THE SIXTH SENSE MEDIA., JSC
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898