Do you know about a media space where customers are completely voluntary and comfortable with advertising? That is the advertising in the elevator! This form of advertising mainly appears in buildings, office towers, shopping centers, hospitals, … where there are large target groups for many businesses.
1. Find out about advertising services in the elevator
Advertising in the elevator is known to be one of the most popular communication services and is suitable for the development trend of most cities today. Because, ad placements will be high-rise buildings appearing with a dense frequency and more and more in both the city and many developing provinces.
1.1. What is the elevator advertising?
As the name suggests, the elevator advertising takes advantage of the space “4 iron walls” inside the elevator to communicate. Investors’ advertisements will be shown with pictures or TVC videos, short videos.
Based on the frequency of using large and continuous ladders each day in buildings, ads will be shown, reaching repeat customers many times per day.
1.2. The form of advertising in the elevator
In a relatively small space, the forms of advertising deployed are very diverse and attractive. The familiar ad formats that are easily seen are:
- LCD advertising in the elevator:Advertising form on LCD screen from 32 – 42inch, TVC broadcast on spot 15s, 30s and repeated every 6 minutes. Full HD quality screen for sharp images, attractive sound.
- Frame advertising in the elevator:The elevator frame can be understood simply as a form of an electronic picture frame, presenting images on the Digital screen. On average, repeats every 144 seconds, at least 300 repeats per day, each occurrence is 12 seconds.
- Elevator advertising poster: The form is popular in many countries around the world. Poster advertising creates impressive creative advertising spaces both inside and outside the door with large sized decals.
In Vietnam, Poster Frame and LCD advertising are still the two most commonly used forms. The number of advertising screens pre-installed is large, helping investors quickly conduct elevator communication campaigns.
2. The ideal of the elevator advertising communication space
Elevator advertising is an indoor advertising solution, but of course “home” to advertise are carefully selected. With preeminent media places such as buildings, condominiums, shopping centers, hospitals, etc:
2.1. Ideal communication space and time
Most people think that waiting time in an elevator is boring. What’s more, in a tight space, nearly all activity is restricted. And elevator ads hit this mentality!
The appearance of images and videos on screens installed in the ladder will receive active monitoring. According to Nielsen’s statistics, elevator LCD ads and elevator frame ads hold the second place in terms of how often they are viewed (listened to) ads. Only behind advertising on TV at home, and even surpassing advertising in newspapers and on the Internet.
2.2. Ideal customer group
Selecting customers and reaching high-end leads becomes simpler when you use the elevator advertising. Based on the selection of buildings to advertise, investors can precisely target potential customers.
For example, if advertising food, you can choose to advertise in shopping malls, large supermarkets such as Aeon Mall, Vincom, … Finding customers in the high-end segment will be suitable for advertising LCD Frame in the building. Kangnam, Lotte,…
2.3. Ideal frequency of operation
In the form of advertising above, we have mentioned the frequency of continuous operation of the advertising screens in the elevator. In addition, the frequency of customers using ladders to buildings with advertisements is also large and frequent.
On average, a person uses the elevator at least twice a day (up and down ladders). And of course the actual number will be much larger due to other arising needs. As such, the advertisement will be received continuously throughout the life of the building.
2.4. Ideal for building brands, boosting sales
With high visibility, high acquisition rates, and large number of customers, this will be a great form of positioning and increasing brand awareness. When the brand is known, the level of trust increases, the change in decisions and buying behavior of consumers is completely promising!
3. Quote for building elevator advertising
The rental price advertised in the elevator will have the difference between buildings as well as the type of investor chooses. Advertising LCD screen will have a slightly higher price than Frame Media ads.
The quote for each building ranges around:
- Grade A building (Trade center, high-end office building): 2.000.000 (VND)/ frame/ build/ week
- Grade B building (Complex building, luxury apartment building): 1.550.000 (VND)/ frame/ build/ week
- Grade C building: 1.040.000 (VND)/ frame/ build/ week
- Grade D building: 510.000 (VND)/ frame/ build/ week
To receive a detailed discount for each specific building location, you are invited to contact directly:
4. Advertising service in elevators in large buildings across the country
Sixth Sense Media is currently a partner to directly exploit in elevator advertising on a system of more than 1000 buildings, buildings, offices, shopping centers, major hospitals nationwide. The entire LCD screen system, advertising frame have been completely installed, customers just need to send pictures and videos, agree on the show schedule, so the project is completed.!
With years of experience and an excellent staff, Sixth Sense will advise and help customers with specific communication plans (building, number of screens, advertising time, advertising design). . The entire implementation process is streamlined with continuous reports sent back so that customers can easily follow, test and, more importantly, reinforce a solid trust with Sixth Sense Media.!
For further information, please contact us:
THE SIXTH SENSE MEDIA., JSC
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898