You deployed taxi advertising but the return was not satisfactory? That may be because you do not have a secret. See how taxi advertising is drawn by experts of Sixth Sense Media after 10 years of researching and implementing this service nationwide!
What is taxi advertising?
Taxi advertising is a way in which media outlets to place their advertising images and content on the maquette on the outside of the car body or inside the car. In Vietnam, taxi advertising appears in many different formats such as:
- Advertisement on 4 taxi doors.
- Ad overflowing the taxi’s tail.
- Advertise on the back door of the taxi.
- Advertising on the taxi glass.
- Advertising behind the taxi seat.
- Advertising LCD screen in taxi.
How to advertise a taxi effectively
Taxi advertising has created affection and trust with many businesses thanks to its outstanding advantages such as: mobility; wide coverage; prolonged operation time, continuous frequency; Unlimited customer access and affordable cost.
But to be able to maximize these advantages and effectiveness, you need to know how to advertise a taxi properly and best suited to your unit.
Here are some tips from Sixth Sense Media experts to readers of businesses on how to advertise taxi..
1. How to choose an advertising taxi company
Most of the businesses using it believe that only advertising on big taxi firms can ensure efficiency and frequency of operation for the campaign. This is true but not enough!
Besides major car manufacturers such as Mai Linh, Vinasun has wide areas of operation across many provinces and cities nationwide. Investors can also incorporate additional advertising on some local car manufacturers in each specific province or city. For example, Hanoi advertises for taxi Group, Da Nang advertises for taxi Tien Sa or the provinces of Quang Binh, Hue, there is Sun Taxi, Taxi Vang.
2. Number of vehicles and time to advertise
An important note about how to advertise a taxi is to allocate the number of vehicles and the advertising time must be enough to form a habit, increase awareness with users.
A standard campaign should be 100 vehicles or more and for 3 months. If you shorten the advertising time, you should increase the number of vehicles operating in the campaign. The number of vehicles ensures the advertising area is expanded, the advertising time will maintain and create more opportunities to reach, making customers remember.
3. How to design taxi advertising
Like other forms of outdoor advertising, taxi advertising only has an average of 3-5 seconds to attract and attract the attention of road users. That is why the design needs special attention.
Many businesses make the mistake of trying to convey too many images and content on maquette. You need to ensure that every detail on your ad maquette is displayed with utmost clarity. Large, outstanding images, straight, easy-to-see fonts, colors with contrast but not blinding or being too blurred are the top factors to consider.
As for the brochures in the taxi, you can give more detailed information for the program, event, advertising product. However, to create good taxi advertising content, you should also filter out the most important and attractive information!
4. Material and construction of taxi advertising
Choosing advertising decal printing materials also plays an important role in creating a prominent campaign. Due to the frequent impact of external factors (rain, sun, people, …), taxi ads must use specialized decal.
This is a glossy decal with a vinyl coating to be used for outdoor campaigns. Advertising decal ensures sharp visibility, good light capture and high durability with time.
Next is a note on how to implement taxi advertising. The water decal paste technique can be faster, but this makes the maquette easy to peel and peel. So you should note that only use dry decal to ensure optimal durability for the product. This technique requires more time and also the experience of the construction team.
5. Management and warranty advertising campaign
After the campaign has “rolled” on the road, the work is still going on! In addition to the beautiful and impressive way to advertise the taxi, the operation management is also extremely necessary.
It is a regular check of the operating status of the vehicle, decal on the car. This helps investors ensure that day by day the image of their products and brands is still transmitted with the best aesthetic form in the eyes of consumers.
If you regularly check, you will also quickly have a plan to handle, fix when the decal is peeling, peeling, fuzzy.
6. Refer to and choose a reputable taxi advertising company
As can be seen, the work needed to complete a taxi advertising campaign is not less. Therefore, in addition to understanding how to advertise a taxi effectively, businesses should find themselves a helper. That is the professional taxi advertising companies.
On the market today there are many companies, Agency advertising taxis. You should choose the units that directly implement the package without 3rd party to avoid incurring unnecessary costs and get the best discount. Don’t forget to check their experience profiles to test their performance and credibility!
Sixth Sense Media’s national professional taxi advertising service
The way of taxi advertising given above is completely based on practical experiences that Sixth Sense Media has gathered after more than 10 years of operation. We are proud to have achieved certain achievements, created a solid foothold in the taxi advertising market, and received the trust of both domestic and international partners such as BIDV, MB Bank, Lotte , K-Food, Mega We Care, Calofic, …
Coming to Sixth Sense Media, you are not only provided with effective solution packages but also the most competitive price in the market. Because we are a professional advertising company, capable of directly exploiting and implementing the whole project without going through any 3rd party. This helps Sixth Sense Media to ensure maximum quality and progress for every project!
For more information, please contact us directly:
THE SIXTH SENSE MEDIA., JSC
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898