Always know how to flexibly change to actively attract users, the outdoor advertising forms are worthy of the No. 1 position in many media campaigns. Despite much competition from digital media, the industry’s revenue always accounts for a significant amount worldwide.
Outdoor advertising – Potential and attraction
According to TNS data in recent years, the sales of outdoor advertising industry reached about 1 billion USD, accounting for nearly 20% of the total sales of the advertising industry. In Vietnam, research in Kanta Media in 2014 also showed that outdoor advertising is the type of advertising with the highest rate of public exposure up to 95.2%. Data were collected in four major cities: Hanoi, HCMC, Da Nang and Hai Phong.
It can be seen that the attraction and effectiveness of outdoor advertising means are real and potential. Choosing the timeframe that customers leave their homes on the way to work, school, entertainment, outdoor advertising has brought in a huge amount of traffic!
There can be no exact figures, but the number of customers accessing outdoor advertising every day worldwide could reach billions of people. The outdoor advertising forms appear everywhere, reach continuously, display continuously.
The concept of new outdoor advertising has also changed many times. The forms of OOH advertising are increasingly diverse, improved, upgraded and appear with many different interfaces. They make it impossible for passers to see, not to be attracted and, importantly, to control “Off – On”!
Forms of outdoor advertising
As long as you leave your home, you will be able to see outdoor advertising in one way or another! That is thanks to the variety of outdoor advertising forms.
From small localities to big cities, this kind of advertising is easy to see everywhere. And in today’s article, let’s dive into Sixth Sense about the popular types of outdoor advertising in Vietnam.
1. Outdoor large billboard billboards
The familiar and irreplaceable No. 1 position is the large billboard on the street. Even in many people’s thoughts, outdoor advertising is a large billboard.
Large billboards are divided into the following categories:
1.1 Billboard advertising:
The billboard is structured with concrete pillars, iron frame with Hiflex canvas. This type of large plate usually appears in the area of overpasses, highways, and airports with the size from 80m²-250m². In urban areas, due to area limitations, the size of the sea will be adjusted to just under 80m² only.
1.2 Pano advertising:
Large signboards for wall panels on the side or front of high-rise buildings with an area of 40m² – 80m². This is the type of outdoor billboard appearing with a large density in the central area of the province or city. The structure is minimalistic, only a steel support is welded to the wall and the sea surface is printed with advertising maquette.
1.3 Trivision Billboard:
Also known as dynamic billboards with image shifting capabilities. That is thanks to the electric motorcycle system installed inside, which can change 3 different advertisement contents on one sign. Of course the operating cost will be higher than the two types of plates mentioned above.
2. Advertising on the street
Advertising on the street (Street Furniture) is a type of low-level advertising. These forms of outdoor advertising make use of very familiar items on the street for communication such as: advertising at bus shelters, advertising at information booths, advertising on benches, light boxes. advertisement,…
In Vietnam, the most used Street Furniture is bus shelters, benches, and advertising light boxes.
3. Advertising on traffic means
The means of transport have brought a major revolution to the outdoor advertising industry. The form of outdoor advertising that is always thought to be fixed can now actively “chase” users on the street.
The prominent means of transportation participating in this advertising market must be mentioned as:
3.1 Bus Advertising
The bus is the largest means of transportation to participate in the advertisement. Bus advertising is done by sticking advertising stickers on the body of the bus, on the windshield or by advertising inside the bus..
With the popularity and high frequency of operation and usage, bus advertising creates continuous communication campaigns on a large scale, reaching thousands of different customer groups. In particular, in big cities where there is a lot of traffic, advertising buses get a huge number of views.
3.2 Advertising a taxi
Smaller in size, the advantage of taxi advertising is that it does not need to follow a fixed route, but can operate widely throughout the province, city or to the surrounding area. The number of taxis is also higher due to the diversity of car companies, so the coverage of the brand with this form will be somewhat superior.
Like buses, taxi ads are shown with decal stickers on the outside of the car body or inside leaflets that approach passengers. Businesses use often prioritize the selection of large and reputable car manufacturers to ensure the highest frequency of operation for the campaign.
3.3 Advertising on personal cars
The form of car advertising appears in Vietnam when technology car companies are active in our country such as Grab, Uber (now merged with Grab),,…
The advantage of this form is the amount of new vehicles, without “sticking” with the logo, car company information such as taxis, buses, and the standard GPS navigation system that measures and manages the distance of the vehicle. Maquette advertising will be impressed on the outside of the car body, in the 2 rear doors or featured on all 4 car doors.
However, the limitation of this form of advertising is that the current operating area is only available in big cities, not covering all 63 provinces and cities like the two forms mentioned above.
3.4 Advertising electric car
Travel tram systems in famous cities such as Hanoi, Da Nang, and Ho Chi Minh City are being used very well to advertise.
Electric travel car with an open design, 3-4 rows of seats, running on clean energy, does not pollute the environment and especially the itinerary serving tourists visiting famous places. Tram signs on electric vehicles are installed at the back of each row of seats and at the back of the vehicle, accessible to both riders and attracting pedestrians behind.
The number of electric cars is not much but can be used to create a brand new that attracts consumers.
3.5 Roadshow advertising
Also use familiar traffic vehicles on the street as advertising, but there will be a little change in the advertising roadshow. Those are advertising cars that do not work individually, but are gathered into a monumental car parade on the road.
Cars (4 seats, 7 seats, 45 seats), trucks, motorcycles, bicycles, … can all be used as advertising roadshows. Depending on the type of vehicle, investors can stick a large maquette on the body, use a roadshow flag that is hung behind the vehicle synchronously and move according to the route determined by the enterprise.
Roadshow advertising creates a great attraction and attention to pedestrians. Normally, these campaigns will be used to introduce events, opening branches, companies, introducing new products, celebrations, …
4. Advertise in public places
Among the types of outdoor advertising, there are some forms of indoor advertising still listed, which is advertising in public places, with people passing by.
The advertising places that get a huge number of customers, not less than outside, are: advertising at airports, supermarkets, shopping centers, hospitals, …
These are all places with large and diverse groups of potential customers. Not only that, the time that users access to ads here is significantly increased compared to the street advertising means.
The advertising formats are also extremely rich such as: POSM, trolley advertising, indoor advertising panel, sales booth, product display shelf, escalator advertisement, elevator advertisement,…
5. Sea – led screen electronic advertising
The form of outdoor advertising incorporating modern digital technology has created the generation of intelligent and eye-catching electronic billboards. Not only are they just still images, but billboards can now also present photo slides and TVC advertisements like on television.
Types of billboards, advertising led screens are divided into:
5.1 Outdoor advertising led screen
Extremely large size, placed in the facade of tall buildings or led screens in airports. They are compared to impressive TVs on the street, but to ensure traffic safety laws, the sound will be cut.
The cost of making outdoor led screens is huge. Usually through the agents, the Agency will rent available marine locations and broadcast their advertising videos. And of course, the sharing of advertising space will happen because every day, the led screen will broadcast with a continuous frequency, divided into many repeating advertising spots.
5.2 Advertising on LCD
Advertising on LCD is a popular form of advertising in buildings. The promotional video will be broadcast on screens from 22 inches to 32 inches. Regular screens are horizontal screens hanging in elevators or in hallways or hallways.
Ads are spot-divided, can be repeated 60-120 times / day, showing sharp images and sound. Therefore, if you do LCD ads in the elevator, please book both screens in the elevator to avoid noise and noise that reduces the reception.
5.3 Frame Advertising
Advertising Frame is also known as Digital Poster Frame – a glowing electronic picture frame. Also use types of led screens, LCD screens for projection, but instead of videos, motion pictures will be programmed in order.
Shifts in the outdoor advertising industry
The transformation of outdoor advertising forms has been changing both the perception and usage of investors. Some shifts of the outdoor advertising industry in Vietnam can be easily seen as:
- The rise of advertising forms on means of transport.
- Outdoor billboards are returning to the “race track” with strong sales growth.
- The number of outdoor led screens appears more and more in big provinces and cities attracting businesses.
- Advertising trends in supermarkets, shopping centers and airports are chosen by many businesses.
- The designs and advertising ideas require greater creativity and originality when the outdoor advertising forms are competing with each other.
As can be seen, outdoor advertising is a very broad field. In particular, each form of advertising gives investors different effects and advantages. There are both advantages and disadvantages, but the most important thing lies in the choice of investors to best suit the media campaign of their unit.
And if you need more detailed advice on the forms of outdoor advertising as well as how to use them appropriately and effectively, please contact Sixth Sense Media right away! With our 10 years of operating experience, we are confident that there are truly knowledgeable experts who will help you build the most practical and successful campaigns!
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