Roadshow activation of An Instant Food is a combination of roadshow double-decker bus and sampling activation to introduce two new product lines: An porridge and An soup. The project has been implemented for 1 month in Ho Chi Minh City with many interesting activities, bringing special impressions about products to customers.
1. An porridge and An soup bring nutritious and quick meals
An Instant Food is a brand specializing in instant food lines with an extremely diverse and rich nutritional list of An An Holdings. A special feature and also makes a difference compared to other instant food brands on the market is that An Instant Food owns the reconstituted drying technology from Japan. This is the most modern and advanced technology to create products with delicious taste and still retain all the nutrients from the ingredients.
Most recently, An porridge and An soup are two new product lines launched by the brand, applying reconstituted drying technology. An Instant Food’s ingredients for porridge and soup are carefully selected and varied. In both porridge and soup product lines, customers have a lot of flavor options to suit them such as chicken, snakehead fish, minced meat, shrimp, shiitake mushrooms, carrots, spinach, etc.
An porridge and An soup products bring nutritious meals with quick and simple processing, suitable for busy consumers. The product is concentrated into compact tablets, just add boiling water and wait for 3 minutes to complete a delicious meal. With advanced technology, An Instant Food’s porridge and soup are fully preserved from fresh taste to nutrients, supplementing energy and safe for health.
2. Roadshow activation project on double decker bus for An Instant Food
An porridge and An soup are two product lines that An Instant Food has invested a lot of effort in and researched. Therefore, the launch event of these product lines is also extremely focused by the company with the aim of leaving a deep impression on consumers. And that is the reason for implementing the roadshow activation campaign in Ho Chi Minh City.
Roadshow activation is a combination of roadshow parade on the street and brand activation. An Instant Food uses a double-decker bus roadshow and sampling activation to invite customers to experience An porridge and An soup on the bus.
2.1. Roadshow double decker bus
The double-decker bus of An porridge and An soup takes customers to visit all famous landmarks in Ho Chi Minh City. The double-decker bus is decorated very eye-catching and attractive to pick up passengers. With an impressive vehicle design, the double-decker bus roadshow not only attracts attention, but also becomes a check-in point for many customers.
Double decker bus with impressive design of An porridge and An soup
Roadshow double-decker bus of An porridge and An soup bearing the outstanding green color of the clean food brand. Customers only need to buy 2 boxes of An porridge or An soup at the point of sale to be able to immediately exchange tickets to participate in this exciting journey of An Instant Food.
The bus that appeared in the evening was still outstanding
2.2. Sampling activation
With products like An porridge and An soup, to attract customers quickly, there’s nothing like letting them experience it firsthand. And parallel to the double-decker bus roadshow, An Instant Food arranged more PG and Mascot teams to appear on the bus to distribute sample products to all customers on the journey.
PGs and Mascots are ready to serve passengers on board
In a month of organization, An Instant Food will have special programs on weekends with MC leading, introducing details about products, as well as presenting beautiful scenes that the bus passes through. Meanwhile, PG will directly process and invite customers to enjoy hot porridge and soup right on the bus.
Products are processed quickly and enjoyed right on the bus
With smart and creative advertising implementation, all passengers participating in the ride feel extremely excited. Besides, the brand can also listen to the most honest and objective evaluations of people about product quality.
3. SIXTH SENSE MEDIA
Sixth Sense Media is very pleased to be trusted to be the organizer from A – Z of this roadshow activation project of An Instant Food. With many years of experience and having organized many similar projects, we quickly planned, devised an implementation plan and arranged staff to ensure the project was carried out quickly and efficiently.
The roadshow activation project of An Instant Food took place and ended in July. Sixth Sense Media is also very happy and proud when the brand has given positive and effective feedback that the project brings!
THE SIXTH SENSE MEDIA., JSC
Hanoi Office
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898
Email: contact@ssm.vn
