In 2017, Sixth Sense Media was proud to be the pioneer in launching the first Open99 taxi advertising campaign for La Vie Mineral Water. Lavie’s Open99 taxi advertising campaign has been deployed in Hanoi for 6 months.
1. La Vie mineral water – An indispensable part of life
La Vie is a brand of mineral water that is so familiar to nearly every Vietnamese. It can be said that this is the “national” mineral water product that is especially popular in our country.
La Vie is a product of Nestle Waters Group – the number one bottled water company in the world. The product was officially present in Vietnam since July 1994.
After a long time of development, although it has achieved many great achievements, La Vie still constantly innovates and improves quality, bringing the best products to Vietnamese consumers. La Vie mineral water is taken from underground aquifers. Then undergo advanced stages to remove toxins in order to retain beneficial minerals, good for human health.
With La Vie, the natural taste is preserved in every drop of water. Therefore, the company continuously maintains a stable performance, becoming the best-selling mineral water brand in Vietnam.
2. Advertising campaign on Open99 Taxi of La Vie Mineral Water
The level of popularity is great, but La Vie never forgets the advertising campaigns, enhancing and consolidating its brand positioning. In 2017, La Vie launched a summer promotion. Customers who buy La Vie mineral water will have the opportunity to receive gifts such as phone cards, movie tickets and even air tickets.
In order for the program to spread widely in Hanoi, La Vie chose to deploy advertising on Open99 taxis. The advertising campaign is carried out on a large scale with more than 100 vehicles. All are new and beautiful cars.
La Vie’s advertising maquette is designed to be eye-catching, bright, and boldly summery. Advertising decals are affixed on both sides of the rear doors of the car, forming prominent mobile billboards throughout the street.
On each journey that each taxi head moves, La Vie’s design is constantly appearing. Advertising reaches mass customers, attracting thousands of viewers every day.
And compared to the “huge” budget La Vie has to pay for advertising on television or billboards, taxi advertising is extremely affordable.
3. SIXTH SENSE MEDIA
Sixth Sense Media is very pleased to have La Vie’s trust to deploy the taxi advertising project in Hanoi. At the same time, we are also very proud to be the first partner to exploit the Open99 taxi advertising service.
Sixth Sense Media is a professional taxi advertising company with over 12 years of experience. Therefore, in any project, we provide a full service package, performed by a team of good staff. The warranty, quality commitment is clearly set out by us, building firm trust with customers!
THE SIXTH SENSE MEDIA., JSC
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898